Analysis of of Brent Adamson & Matthew Dixon’s The Challenger Customer

by Mohammad Saymon
  • Book Author : Mohammad Saymon
  • Promo Start : 04/25/2019
  • Promo End : 04/29/2019
  • Category : Business
  • Original Price : $2.99

Promo Price: Free

Book Description

Abramson, Dixon, Spenner, and Toman’s book The Challenger Customer: Selling to the Hidden Influencer who can Multiply Your Results examines the way that a drive towards group decision-making has demanded a change in sales tactics. Now, sellers need to bring several stakeholders together to agree to an idea. Their solution is to engage with one stakeholder (a “mobilizer”) who is most likely to understand the need for the purchase and advocate for it.

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