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77% CEOs say PR increases sales - The Value of Corporate Reputation Survey This book is written for entrepreneurs, business owners, managers, communications pros, marketing & salespeople in both B2B and B2C business who want to take the most out of public relations. “Fennomenal PR” is based on the principle of Omnipresence Marketing that help your company amplify brand message, maintain good reputation, sell more with ease and accelerate growth! You will learn • Earned Media Coverage: Earned media is 3 times more credible than advertising. Learn how to build media relations, refine story angles, and pitch media to gain publicity • Thought Leadership Campaign: create professional opinion articles in trade magazines, blog the correct way to convert website visitors into clients • Spokesperson Training: 8 in 10 American CEO say media training is the most effective way to get messages across. Learn to prepare for media interview, position your company as industry expert, and prevent further damage during a crisis • Media Events Management: organise outstanding media events, prepare marketing materials, setup venue, send media invitations and prepare execs for interview. • Crisis Communication Management: 70% of small companies that experience a crisis go out of business within 1 year. Discover how to create a crisis communication plan to damage control & prepare training for management And much more!