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This book provides step by step guidelines to teach beginners to experienced individuals and businesses in the fundamentals and advance methods of negotiation. The techniques, tips and tactics can be used individual to individual or on a national or international basis. The key point to understand is that negotiations take place between individuals. Finally, negotiations are, for the most part, guided by emotions and decisions are made on that basis. The book shows the six most powerful emotions that govern human beings. Within the book these six powerful emotions are outlined and techniques given to use them to maximum advantage.