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In The Challenger Sale, Dixon and Adamson dig through mountains of research on thousands of sales reps to find what makes some reps exceptional performers in a complex sales environment. Their findings are conclusive: the best sales reps challenge customers to think differently about their business and push them to act on needs they didn’t know they had. Packed with proven insights and practical guidelines for implementing the Challenger Sales Model, this book is the harbinger of a sales revolution that is long overdue. The Challenger Sale is a must-read for any salesperson, team leader, or senior executive. BEFORE YOU BUY: The purpose of this SUMOREADS Summary & Analysis is to help you decide if it’s worth the time, money and effort reading the original book (if you haven’t already). SUMOREADS has pulled out the essence—but only to help you ascertain the value of the book for yourself. This analysis is meant as a supplement to, and not a replacement for, The Challenger Sale.